In recent years, the competition in the clothing retail market has intensified,if clothing companies want to gain a firm foothold in the market competition, the innovation of marketing methods is a breakthrough approach, such as smart RFID fitting room…
Recently, a number of clothing retail stores including “Adidas” and “Under Armour” have successively appeared in RFID fitting rooms. With the automatic identification technology of RFID electronic tags, customers can experience the magic of RFID smart fitting rooms.
Improve consumers’ shopping experience through RFID smart fitting rooms equipped with interactive touchable mirrors, and provide advanced technology for offline retail of brand enterprises. Consumers can tap the mirror to request corresponding items of different sizes or ask the assistant Get help.
RFID fitting room 2
What is a “virtual fitting room”? It is reported that the core product in the RFID fitting room is the RFID somatosensory fitting mirror. It is a new concept of hardware and software integration platform, it is mainly composed of fitting terminal, content management server, Internet management three parts. It not only covers the common dressing mirror function and multimedia information release function, but also integrates functions such as clothing attribute display, discount promotion, multi-machine networking management, etc., and can also access emerging media such as the Internet and Weibo.
The platform perfectly combines human body sensing technology, network and digital display technology, so that clothing stores, shopping malls and other public places using the terminal have a strong visual impact, customer attraction and sense of technology, and provide customers with high-quality fitting experience. At the same time, it provides more convenient management services for managers.
RFID fitting room 1
When the customer stands in front of the virtual fitting mirror, the device will automatically display a three-dimensional image after trying on the new clothes. The specific method of use is very simple. Enter body data, height, bust, waist, and arm length, and you can see a three-dimensional rendering of the human body appearing on the screen. Next, you can “wear” your fancy clothes to see if they fit. You can also “turn around” by moving the mouse to see if the shoulders are narrow, if the hem is longer, and where the sleeves are. Sounds as simple as a game.
Previously, the application of RFID in the field of shoes and clothing was inclined to simple data work, which greatly improved the efficiency of data collection in some links, and then realized services such as rapid inventory, logistics visualization, and rapid settlement. The application of RFID in smart fitting rooms is significantly different from them. The main difference is that the value of the latter is reflected in the interaction ability based on identification. Through innovation in interaction, what is ultimately achieved is the upgrade of consumers’ consumption experience.
With the continuous deepening of the application of RFID technology in the footwear and apparel industry, the degree of integration between RFID technology and other technologies is getting higher and higher, including cloud computing, big data, automation and other technologies, so as to play a greater value, which is also The development direction of industrial digitalization.
