Case Study: How Glenmoray & Co. Reduced Whisky Counterfeiting by 90% with NFC Authentication

This case study details how Glenmoray & Co., a premium Scotch whisky distiller established in 1863, deployed NFC-based authentication using NTAG 424 DNA tags to combat counterfeiting across Asia-Pacific markets. With 15% of grey-market bottles found counterfeit, the brand integrated tamper-evident NFC capsules into its bottling line—leveraging secure encoding and ERP-linked serialization. Results included a 92% drop in counterfeit complaints, 83% faster grey-market seizure identification, and 37% consumer tap-through rate. ROI reached 3.2x within 18 months.