As digital product passports (DPPs) become mandatory, brands must choose the right data carrier. This article objectively compares NFC and QR code technologies for DPP implementations—analyzing security, data capacity, offline verification, counterfeit resistance, and consumer experience. Discover why built-in NFC chips outperform printed QR codes for product identity, supply chain traceability, and long-term trust, and how chip-based solutions from NFC tags, inlays, and wristbands to complete authentication systems can future-proof your DPP strategy.