As the EU's Ecodesign for Sustainable Products Regulation (ЭСПР) mandates Digital Product Passports for multiple product categories, brands and manufacturers face a new imperative: end-to-end supply chain transparency. This article explores how NFC technology serves as the physical gateway to a product’s digital identity, enabling real-time traceability, authenticating goods, and simplifying compliance. From NFC tags affixed to luxury items, текстиль, and electronics to integration with blockchain-backed data platforms, discover the practical roadmap for turning regulatory pressure into a trust-building advantage with NFCWORK’s solutions.