Brand protection managers face a critical decision when selecting anti-counterfeiting technologies. This comprehensive guide compares NFC, holograms, and QR codes across cost, security, verifiability, and practical deployment. Explore the limitations of traditional holograms, the growing vulnerabilities of QR codes, and why NFC offers superior cryptographic protection and real-time authentication for luxury goods, pharmaceuticals, and high-value products. Use our comparative framework to choose the right solution for your brand integrity and compliance requirements.