NFC stickers enhance product packaging interaction
In this era that pursues uniqueness and interactive experiences, NFC stickers, with their powerful functions, add a great deal of personalized color to our lives. The built-in NFC-чип in NFC stickers has limitless potential and is being cleverly applied in various scenarios, creating surprising interactive effects.
Take the product launch event of a well-known brand as an example; they created a series of interactive posters for promotional purposes. These posters are not ordinary posters; they are affixed with NFC stickers, which contain NFC-теги storing various interesting exclusive content.
When consumers pass by the posters, they simply need to take out a phone with НФК capabilities and lightly touch the NFC sticker, allowing the phone to read the information stored in the NFC-тег.
For instance, detailed introduction videos of the new products, behind-the-scenes production clips, and the designer’s creative interpretations, all of which immediately captured consumers’ attention and provided them with a deeper understanding of the new products.
Moreover, the brand has also affixed NFC stickers on the product packaging. After purchasing the product, consumers can touch the NFC label on the sticker again to participate in interactive games, completing game tasks to win brand merchandise or discount vouchers, greatly enhancing the interaction and fun between consumers and the brand.
With the unique function of NFC-теги in NFC stickers, this brand gained significant attention during its product launch event, and product sales saw a notable increase. Moreover, consumers particularly enjoyed this novel and fun interactive method, actively sharing their experiences and contributing to positive word-of-mouth for the brand.
It can be said that NFC stickers, with their personalised applications, have broken the limitations of traditional information transmission and interaction, building a fun bridge between brands and consumers. In the future, I believe they will shine in more fields, bringing us more novel experiences.