Balises NFC, with their inherent advantages, have gradually become the ideal choice to replace traditional paper or plastic labels, aligning with the trend of green consumption and contributing to the creation of a more sustainable development model.

They have launched an innovative application initiative using NFC tags. Previously, clothing would have traditional paper tags attached, which printed various information such as size, matériel, and washing instructions. These tags often used a large amount of paper, and many consumers would simply discard them after purchase, leading to resource waste and a certain environmental burden.

The brand has chosen to embed Balises NFC with NFC chips in discreet locations such as the inner collar of the clothing. When consumers are selecting garments, they simply need to take out a mobile phone with NFC functionality and gently bring it close to the Étiquette NFC on the clothing to quickly access detailed product information, including size, material composition, care instructions, and brand story, completely replacing the traditional paper hangtags that carry this information.

De plus, in the recycling and reuse of clothing, these NFC tags also play a significant role. When old garments are collected, recycling organizations can similarly read the NFC tags to accurately obtain key information such as the original materials of the clothing, allowing for a more scientific classification process, whether it be refurbishment or disassembly into raw materials for reuse, greatly enhancing the product’s recycling rate.

This case shows that the application of NFC tags not only reduces the use of traditional labels such as paper and plastic, but also brings convenience to the management of the entire product lifecycle, effectively reducing resource consumption and environmental pollution, making consumer behaviour more in line with the concept of green development.