Consumers’ demand for luxury goods is no longer limited to the product itself, but more focused on brand storytelling, personalized service and shopping experience. In the luxury industry, NFC technology mainly realizes its application value through Balises NFC or chips. These tags or chips can be embedded in luxury goods to add more intelligent and personalized elements to the product.

NFC technology enables the unique identification and traceability of products by implanting a unique Étiquette NFC chip for each luxury item. Consumers only need to touch the Étiquette NFC on the product through an NFC device (such as a smartphone) to obtain the detailed information of the product, the production process, the source of raw materials, etc., so as to effectively identify the authenticity of the product.

In addition to anti-counterfeiting traceability, luxury brands can provide customized services to consumers through Balises NFC or chips. Par exemple, when consumers buy luxury goods, they can store personal information, purchase records, etc.. in NFC tags through NFC devices, so that they can enjoy more personalized after-sales service in the future.

En outre, NFC technology can also be combined with smart wearable devices, smart homes, etc., to provide consumers with a more convenient and intelligent life experience. Par exemple, consumers can tap the NFC device in their home through an NFC bracelet or smart watch to realize the remote control and personalized settings of the smart home.

En même temps, NFC technology also brings more business opportunities to the luxury industry. Par exemple, through the consumer data collected by NFC tags or chips, luxury brands can conduct in-depth data analysis and mining to understand consumers’ buying habits, preferences and market trends, and provide strong data support for product development and marketing strategies.