Tapwow and Avery Dennison (Avery Dennison) jointly released the entry NFC tag kit. The kit features a variety of Near Field Communication (NFC) tags under Avery Dennison’s Smartrac brand, and uses NXP (NXP) NFC ICs combined with Tapwow’s DIRX2 tag management software platform to help customers start NFC projects.
Tapwow said that as more and more customers start to use smart packaging and connected products with NFC technology, the company and Avery Dennison hope to develop a toolkit that allows users to use NFC tags in their own environments and assign meaningful content. With just a few clicks on the DIRX2 platform, customers can create a viable demonstration or proof of concept, including click analysis that can be accessed from any smartphone.
The kit is designed for customers in the pharmaceutical, consumer products, healthcare, wine and spirits industries. Tapwow reports that the technology can enable customer engagement, brand protection, traceability, and reuse and recycling. The company said that based on NXP’s NTAG and ICODE chips, these tags provide features and security levels that meet the specific needs of customers.
Tapwow CEO Michael Sher said: “This is an exciting time where contactless connections are available everywhere in the world.” We partnered with Avery Dennison to deliver NFC tags to end users and see what’s in store. Possibly, and how easy it is to use this technology. With the proliferation of contactless connections and payment methods, more and more brands have begun to study how to use NFC technology to establish a “hand-held brand” connection with customers. This toolkit provides them with labels and software to start using. “
Amir Khoshniyati, head of Avery Dennison’s NFC business, added: “At Avery Dennison, we have extensive experience in the design, development, production and implementation of NFC tags in multiple industries around the world. Based on our focus on quality and performance. NFC Forum certified, our NFC tags are reliable, and the number of companies located on a global scale will be notified at any time. This tag suite allows us to display our unique and demanding NFC products, which are featured by NXP ICs. The technology is easy to access and easy to configure using Tapwow software.”
