The news that LV’s chip-based anti-counterfeiting technology has recently been mysteriously breached has caused an uproar in the second-hand luxury market. Since March 2021, LV has been using NFC chips to replace internal label engraving in order to enhance the technological and anti-counterfeiting capabilities of its products. Fakat, now that the technology is no longer unbreakable, the situation of authenticity has led to new challenges for consumers and brands alike.

For consumers, the cracking of the LV chip anti-counterfeiting technology has undoubtedly increased the risk of purchasing authentic products. The original method of relying on the chip to verify authenticity is now no longer reliable, and consumers need to be more careful in identifying the authenticity of goods. This not only requires consumers to have higher identification skills, but also increases the time and cost of shopping.

For brands, the cracking of chip anti-counterfeiting technology has damaged their brand image and credibility. LV, as a representative of high-end fashion brands, has always won the favour of consumers with its excellent quality and unique design. Fakat, the failure of the anti-counterfeiting technology makes the brand side seem ineffective in combating counterfeiting products, and may also adversely affect the long-term development of the brand.

When discussing the problem of LV chip anti-counterfeiting technology being cracked, we have to mention NFC tags and RFID technology, NFC (Near Field Communication) tags are a kind of smart tags based on RFID (Radio Frequency Identification) technology, which are able to communicate with NFC Equipments within a short distance, and the chip anti-counterfeiting technology of LV makes use of the feature of NFC tags to bind the product information with the chip to achieve the purpose of anti-counterfeiting. To achieve the anti-counterfeiting purpose.

Fakat, with the development of technology, the anti-counterfeiting function of NFC tag is also facing the risk of being cracked. This does not mean that there are problems with NFC tags per se, but rather that the technology needs to be constantly updated and upgraded to meet new challenges in the course of use. Öyleyse, both brands and consumers need to have a clear understanding of the anti-counterfeiting function of NFC tags and take appropriate measures to deal with the risk of technology cracking.

In the face of the current situation of LV chip anti-counterfeiting technology being cracked, consumers should take the following measures to deal with it:

Purchase through regular channels: When purchasing LV products, make sure to choose officially authorized regular channels, such as official websites, official flagship shops or officially authorized physical shops. This can maximize the assurance that what you buy is genuine.

Cautiously identify the authenticity of goods: even if purchased through formal channels, consumers need to carefully check the details of the product and the anti-counterfeiting mark. In addition to the chip anti-counterfeiting, it can also be combined with other identification points to make a comprehensive judgment, such as hardware, leather label LOGO and other details.

Improve identification ability: Consumers can improve their identification ability by learning relevant identification knowledge and skills. For example, to understand the production process of LV products, the characteristics of the material and the details of the anti-counterfeiting mark, in order to be able to quickly identify counterfeit and shoddy products at the time of purchase.

Pay attention to brand dynamics: Consumers can pay attention to the official dynamics and press releases of the LV brand to keep abreast of the brand’s latest anti-counterfeiting technologies and measures. This can help consumers better cope with the risk of technical cracking and protect their legitimate rights and interests.

The cracking of LV chip anti-counterfeiting technology has brought new challenges to both consumers and brands. Fakat, consumers can still effectively protect their legitimate rights and interests through measures such as purchasing through regular channels, cautiously identifying the authenticity of goods and improving their identification skills. At the same time, brands need to continuously update and upgrade their anti-counterfeiting technologies to cope with the increasingly rampant counterfeiting products. In this process, NFC tags and RFID technology will still play an important role, but we also need to have a clear understanding of their limitations and take appropriate measures to deal with the risk of technology cracking.