What secrets are hidden in NFC tags in luxury packaging?
When a consumer acquires a luxury item and uses an NFC phone to approach the NFC -tag on the package, the product verification is completed instantly. Complex verification processes, such as RFID readers, are now replaced by simple NFC -tags and easy mobile phone operation, making it easy to confirm product authenticity and give consumers peace of mind.
Not only that, but NFC tags are also a great vehicle for conveying a brand story. They have built-in content such as the brand’s history and culture, design concept, osv., which consumers can read through NFC mobile phones, as if opening an in-depth dialogue with the brand, enhancing interactivity, and making the brand’s image in the hearts of consumers more three-dimensional and full.
In the after-sales stage, when you scan the tag with your NFC phone again, you can go directly to the after-sales service interface with one click, making it easy to make an appointment for maintenance and inquire about maintenance suggestions, realising the seamless connection from unpacking to after-sales.
NFC tags are cleverly integrated into luxury packaging, improving the consumer experience in all aspects and making luxury brands more competitive.
[YouTube luxury goods anti-counterfeiting demonstration video]
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