With the rapid development of science and technology in recent years, NFC (Near Field Communication) technology has gradually penetrated into various industries, among which, the field of internationally renowned brand cosmetics is no exception.NFC technology not only brings a new means of anti-counterfeiting and traceability to the cosmetic industry, but also greatly improves the shopping experience and brand interaction of consumers. In this paper, we will discuss the various application scenarios of NFC technology in internationally renowned cosmetics brands, aiming to help readers better understand how this cutting-edge technology is changing the cosmetics industry.

One of the most widely used scenarios of NFC technology in cosmetics of internationally renowned brands is anti-counterfeiting and traceability. By adding NFC tags to product packaging, each product gains a unique digital identity. Consumers can obtain detailed information about the product, including the date of manufacture, place of origin, ingredients, etc., with just a swipe of their smartphone. This technology not only effectively combats counterfeit products, but also enhances consumer trust in the brand and safeguards product quality.

NFC technology also provides consumers with personalised skincare advice. Internationally renowned cosmetic brands usually include NFC tags in their high-end product lines. Consumers can scan the tags and answer a series of questions (e.g., skin type, lifestyle habits, etc.) to get personalised skincare advice. This interactive experience not only enhances consumer engagement, but also boosts the added value of the product.

NFC technology has also become an important tool for cosmetic products of internationally renowned brands to conduct promotions and member services. Through NFC tags, brands can push exclusive coupons, discount information and exclusive member benefits to consumers. This precise marketing approach not only improves the efficiency of promotional activities, but also strengthens consumers’ brand loyalty.

NFC technology also plays an important role in the production, distribution and sales process of cosmetic products of internationally renowned brands. Through NFC tags, brands can track the logistics information of their products in real time to ensure that the products arrive at the designated location on time and in quantity. At the same time, NFC technology can also help brands to achieve refined inventory management, reduce inventory costs and improve operational efficiency.

NFC technology is also in line with the pursuit of environmental protection and sustainability by internationally renowned brands of cosmetics. By using NFC tags, brands can reduce the use of paper instructions, reducing resource waste and environmental pollution. In addition, the NFC tags themselves can be made of biodegradable materials, further reflecting the brand’s environmental philosophy.

For internationally renowned cosmetic brands, NFC technology also provides consumers with a more high-end and unique shopping experience. Through NFC tags, consumers can gain a deeper understanding of the product’s unique ingredients, production process and the story behind the brand. This interactive experience not only enhances the added value of the product, but also strengthens the consumer’s perception and goodwill towards the brand.

The application scenarios of NFC technology in cosmetic products of internationally renowned brands are rich and diverse, which not only provides brands with a new means of anti-counterfeiting and traceability, but also greatly improves consumers’ shopping experience and brand interaction. With the continuous development of technology, we have reason to believe that NFC technology will play an increasingly important role in the cosmetics industry, bringing more innovation and change to the industry. For brands, actively embracing NFC technology will help improve product competitiveness and win more consumers.